BROADCAST TV & DIGITAL ASSETS
Bespoke video content for the multi-screen generation
TV is no longer trapped in your living room. Wherever there’s a spare pixel, there’s TV, and the fact that it now truly is everywhere has consequences for your brand. As TV isn’t going to be digested by people slumped on a sofa, more imaginative thinking has to be at the forefront of your project plan.
We can help you create individual, fit-for-purpose bits of content that sit across both broadcast and digital stations, meaning you can tell a consistent brand story and track your audience along the way. Having this in mind from the outset means that every step of the production process can be streamlined, saving you both time and money.
Instead of shoehorning bad cuts from your broadcast advert into other platforms, we help you can create tailormade assets from the start. This not only improve conversion rates, but also allows you to understand your audience better and feed those insights into your next development phase.
The cameras behind the cameras
But what does this look like in practice? Well, rather than using one team to film everything on a broadcast shoot or having multiple shoots, we deploy a second team to capture bespoke digital assets at the same time. It gives you breathing room to work on the main content without worrying you’ve only got one piece of the puzzle. We take care of the rest.