Each year Bauer Radio's Cash for Kids raises millions of pounds for disabled and disadvantaged local children and young people. To help raise awareness of this year's campaign we created a 60 second promo to be distributed online. 

We began with creating the video for Manchester's Key 103 radio station, capturing well known areas across Manchester. We then created 20 more versions for each radio station running the campaign, replacing all logos, posters and media for each video to stay in line with each station's branding.