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Cash For Kids

Cash For Kids

To support Cash for Kids 2017, we wanted to create a promo to inspire cities across the UK to share a message of compassion. We incorporated their emoji characters into the video as a device to represent how easy it can be to change a kid’s life with just the tap of a button.

As Cash for Kids runs across all of Bauer Media’s radio stations, we created over 20 different versions, each featuring local radio stations branding, composited within the video.

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