We've always believed that the best brand films are the ones that put story first.

In 2024, the Brand Film Awards agreed - twice, with a nomination on top.

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2024 was a big one for us at Paragon Pictures. We're proud to have taken home two wins at the Brand Film Awards, and a nomination! Backed by the team behind Campaign and PR Week, the awards celebrate some of the best brand storytelling. They honor creative, high-quality, and impactful films that connect with audiences, spanning categories like consumer goods, sport, charity, and post-production.

Recognising work that balances filmic storytelling with measurable results and marking a shift from pure advertising to engaging, entertainment-driven content. It's the kind of recognition that makes you stop and reflect on the work, the teams behind it, and the clients who trusted us to tell their stories.

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WINNER: Issues & Reputational Crisis
BPP 'A Laywer Looks Like Me'

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Our film for BPP, A Lawyer Looks Like Me, took the award in the Issues & Reputational Crisis category. The film follows Sam Eskdale - a barrister and drag queen - and explores how their unique identity and life experience makes them not just a different kind of lawyer, but a better one. It's a film about authenticity, vulnerability and representation in a profession that is still finding its way. One of those projects that reminds you why this job matters.

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"Excellent piece of work and beautifully considered and really does tackle the human side of this very important issue. It is gentle, powerful and really intelligently made and the production techniques employed are clever and not over-reaching, switching between slow documentary to fast paced fun rom com movie style." - BFA Judges

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WINNER: Consumer Goods
Yamaha Music Europe 'Music & Legacy'

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One of our longer films, Music & Legacy for Yamaha Music Europe won in the Consumer Goods category. Shot in Valencia - a city so steeped in musical culture it's earned the nickname "The Land of a Thousand Bands" - the film follows retired musician Fernando and his band of senior citizens. It's a quiet, warm story about music's power to unite communities, support wellbeing, and pass something meaningful on to the next generation. We're incredibly proud of this one.

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"Gorgeous little film, a truly beautiful story and wonderful shots." - BFA Judges

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NOMINATED: Consumer Goods
END. Clothing 'END x BAPE'

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Our brand film for BAPE x End Clothing also picked up a nomination in the Consumer Goods category - a spaghetti western set in a bowling alley, competing for the coveted Bathing Ape bowling trophy. It's exactly as fun as it sounds, and we loved every minute of making it.

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Brand film is a discipline we care deeply about - the space where storytelling and commercial filmmaking collide at their very best. These three projects are a strong reflection of the range of work we do and the stories we want to tell. Huge thanks to BPP, Yamaha Music Europe and End x BAPE for backing us to bring these to life.

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Here's to more of the same in the future!

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