Paragon loading gif

News, whimsies and general opinions.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Contingency Planning
Video production is a complex game to play. And like any complex game it helps if you’re able to anticipate things several moves ahead. We recently collaborated with ICG on our fourth TVC for Braintree Village Outlet Shopping Centre, formally Freeport Braintree...
Thinking Fast on a Shoot
One of the most important skills you can have in video production is the ability to think fast. ‍Working on a shoot, whether it’s on location or post-production, can be extremely stressful. There’s a lot of responsibility to get things right and never quite as much time as you’d like...
Creative Briefs that Connect
Have you ever had a conversation where everything just clicks?‍ It’s one of the most gratifying feelings we can have as human beings. The synthesis of thoughts, emotions and ideas from person to person. When we connect with people in this manner, the conversation flows and the understanding is almost instantaneous...
Unreal Virtual Production Event 2020: Five Key Takeaways
Virtual Production is nothing new. It’s existed for decades behind the scenes of the biggest Hollywood productions, allowing movies to be made quicker, easier and better. It has been used by blockbusters to get the green light with a pitchvis trailer such as ‘World War Z’. Or to bring back the late great Peter Cushing’s character Grand Moff Tarkin with facial capture for ‘Star Wars: Rogue One’.
TV Commercial Protection Insurance: What You Need to Do
You’ve decided you want to take the plunge and make your big idea a reality. ‍The creative has been finalised and all you want to do is get your TV commercial in the can. There’s going to be plenty of work to do. Getting the location booked, finding the right actors for the job – what about those expensive props that really set it apart?
‘The Future of TV Advertising’ 2020
The year 2020 has given us more than a few problems so far. One of the main causes for concern has been the upheaval to our working calendars. Thankfully, in the digital world, many events have been successfully transitioned over to online platforms.
Inspiration and Where to Find It
Where do ideas come from? It’s a question that has been asked through the ages, since the great philosophers of ancient Greece to the modern technocrats in Silicon Valley. Creativity is one of the great unsolved mysteries of mankind. It is also the main driving force in all human endeavour.
The Power Of Pre-Visualisation In Advertising
Who wouldn’t like to see into the future? To be able to take a peek at the year ahead is a superhero power we all want in the advertising world. We’d be able to see if those quarterly figures are on the rise just as predicted and take a look at what’s trending over the holidays to get a head start with the sales team. Or, buy a sports almanac and bet on every winner from now until the 22nd Century.
Clearcast The Dos And Don'ts Of TV Clearance
It was the Christmas ad everyone was talking about. In 2018, it wasn’t the usual John Lewis TV commercial event that had caught everyone’s attention. It was a charming animated video with a hard-hitting message that won the hearts and minds of the British public.
Let's create something -