Bershka ft Bizarrap
Global Reach, Local Expertise.
This was a global production led by North Six, with teams working simultaneously across multiple cities and countries. Our brief was the Manchester leg starring footballer Alejandro Garnacho. With both agency and client in Europe, pre-production spanned several weeks with meetings over video calls, to make sure our end of the campaign matched everything happening elsewhere and delivered on the day.
That meant assembling the crew, securing filming locations and permits, sourcing the car used on camera, and hosting the incoming team from Spain for the shoot itself. It also meant managing a high-profile presence on set in a busy Manchester city centre.
The result: a shoot that felt authentically Manchester, while staying true to the Bizarrap universe running through the whole collection.
