Bershka ft Bizarrap
Bershka teamed up with globally renowned music producer Bizarrap to launch a new streetwear collection inspired by his world. The campaign was a huge international production - with crews working simultaneously across the globe - and we were brought in to lead the Manchester leg of it.
This was a global production, led by North Six with a collective of creatives operating across multiple cities and countries at once. Our role was to bring the Manchester chapter to life - sourcing local crew, securing locations, and making sure our section of the campaign matched the ambition and scale of everything happening around it. That's what production facilitation is all about: slotting seamlessly into a larger machine and delivering at the highest level.
For the Manchester shoot, we worked with footballer Alejandro Garnacho - a natural fit for a campaign rooted in youth culture and streetwear. We handled everything on the ground: crew, locations, logistics, and content direction, making sure the shoot felt authentically Manchester whilst staying true to the Bizarrap universe that runs through the whole collection.
behind the scenes
