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TV Commercial Production

From fast-turnaround retail spots to brand-defining national ads, we've produced TV commercials for names like Debenhams, Boohoo, Dorothy Perkins, NOW Music and Ministry of Sound. Every project starts with your brief and ends with a commercial that's ready for broadcast - shot, edited, cleared and delivered to spec.

Happy young woman with blonde hair and a white jacket laughing and leaning out the open window of a dark-colored car, with another woman smiling inside the car behind her, outdoors on a road surrounded by greenery.
Two children sitting at a kitchen table having breakfast with cereal and juice, looking up at a woman handing them a large blue shopping bag labeled Debenhams.com.
A large golden 3D emblem with the word 'MINISTRY' and a globe design in the center, set against a city skyline at sunset with a helicopter flying above.
A tabby cat with dark stripes sitting in a field of tall grass and purple flowers, looking up at an orange butterfly and several floating leaves around it.
A boy with curly hair wearing a striped shirt and green sweater around his waist holds a vinyl record smiling near a turntable, while a girl with long hair in colorful clothes jumps off a bed in a room with blue and white walls.
Four women laughing and enjoying themselves outdoors on a rooftop with city buildings and a cloudy sky in the background. They wear stylish dresses and accessories, standing closely together in a cheerful, friendly moment.
Three people sitting at a round table in a cafe; a girl in the middle is about to eat a sandwich, while two women on either side smile and hold cups, with pastries and a glass of juice on the table.
Smiling woman with long wavy hair wearing a patterned jacket, sitting outdoors on steps with warm sunlight and blurred street background.
Vintage car driving on a winding coastal road surrounded by green trees with a view of the blue sea in the background.
Man outdoors holding a wrapped Christmas tree over his shoulder, standing on green grass with buildings and trees in the background.
A diverse group of six fashionable adults standing in a line outdoors on a residential street, with a turquoise delivery van branded Debenhams.com in the background.
Woman with blue eyes and dark hair wearing a brown fur coat over a black floral dress, standing by a stone wall in a sunlit arched corridor.

From Brief to Broadcast

A TV commercial has to work harder than most content - it's competing for attention in an ad break, and it usually has to land the message in 30 seconds or less. We handle the full production process end to end: concepting, scripting, filming and edit, built around what will actually cut through on screen.

Once it's finished, we manage Clearcast clearance and deliver every version - full length and cutdowns - to your broadcasters, working to whatever media plan your team or agency already has in place.

Portfolio

Our TV Commercials

We've been producing and delivering TV ads for 15 years, here's a few of our favourites.

Four women laughing and enjoying themselves outdoors on a rooftop with city buildings and a cloudy sky in the background. They wear stylish dresses and accessories, standing closely together in a cheerful, friendly moment.

Dorothy Perkins Style You Love

DP wanted to return to TV to drive customers to their exclusively online offering. Shot on location in Piccadilly Circus and the prestigious Hotel Café Royal.
View project
A large golden 3D emblem with the word 'MINISTRY' and a globe design in the center, set against a city skyline at sunset with a helicopter flying above.

Ministry of Sound Anthems

MOS wanted to make a big impact to announce that their playlists were now available on Apple Music. They brought together four of their biggest Anthems compilations onto the platform for the release.
View project
A diverse group of six fashionable adults standing in a line outdoors on a residential street, with a turquoise delivery van branded Debenhams.com in the background.

Debenhams.con

Debenhams pivoted from brick and mortar stores to an exclusively online offering. They needed a bright and bold TV campaign to let the nation know where to find them.
View project

FAQs

We get a lot of questions about TV Commercials - here are the most common.

How much does a TV commercial cost to produce?

It varies with scope - cast, locations, shoot days, and how much post-production (VFX, grade, original music, motion graphics) the brief needs all shape the number, and broadcast delivery adds its own requirements around clearances, licensing and spec compliance. We scope every project around the brief rather than a fixed package.

Does a TV commercial need to be cleared before it can air, and who handles that?

Yes - every UK TV ad needs Clearcast approval before broadcasters will run it, covering compliance with advertising standards. We support you through the clearance process alongside production, so it's one less thing to manage separately.

How long does the whole process take, from brief to air?

Production follows the same shape as any shoot - creative development, pre-production, the shoot itself, then post - but a TV commercial has an extra step after the edit: clearance, which typically needs a couple of weeks built into the schedule before your air date. The earlier we know that date, the more comfortably it all fits.

Do you handle media planning, or just production and delivery?

Media planning sits with you or your media agency - we work from whatever plan's already in place and take care of everything from there: production, clearance, and delivering the finished ad to your stations, ready to air.

Do I need my TV commercial in more than one length?

Some campaigns do - a 30-second version for the main slot, plus shorter cutdowns (20s, 10s) for cheaper spots or different placements within the same campaign. We plan for this from the edit stage, cutting a hero version first and trimming down cleanly rather than re-editing from scratch for each length.

We don’t just produce concepts. We bring them to life.

Got any more questions? We're happy to have a chat. Get in touch.

Contact us