Paragon loading gif

We use cookies and other tracking technologies to improve your browsing experience on our website, to analyse our website traffic, and to understand where our visitors are coming from. By clicking accept, you consent to our use of cookies and other tracking technologies.

Road to Freedom

Burton Menswear launched their new online offering with a TV ad campaign celebrating a fresh sense of freedom.

Fashion & Retail

Client

Burton Menswear

Date

March 2023

Fashion without restriction.

With travel restrictions slowly being lifted and people beginning to emerge from Covid lockdowns, Burton wanted to associate their new online offering with a renewed sense of freedom. They put together this summer concept for their 2021 relaunch and requested our support in providing the TV side of things.

Dressed for rediscovery.

Together with Burton’s creative team we developed a visual narrative rooted in candid moments of a lads road trip to bring youthful vitality together with fashion imagery in an exotic setting.

Feels like summer.

We navigated covid restrictions, passport expirations and a 10 page carnet to join the Burton team in the gorgeous Algarve coast. Production Algarve were instrumental in supporting the shoot with location management and providing additional resources to make the shoot happen.

Portfolio

Related Projects

Bershka ft Bizarrap

Bershka teamed up with globally renowned music producer Bizarrap to launch a new streetwear collection inspired by his world. The campaign was a huge international production - with crews working simultaneously across the globe - and we were brought in to lead the Manchester leg of it.

Arrive in style.

Mainline Menswear wanted a TV campaign that positioned them as the leading online fashion retailer. Providing users with easy and affordable access to their most sought after brands. As they were new to TV we were there to support them with a highly kinetic ad that was certain to leave an impression on audiences.