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Christmas 2021 TVC

Dorothy Perkins' dazzling party collection showcased in their sparkling TV ad campaign.

Fashion & Retail

Client

Dorothy Perkins

Date

March 2023

2021 was a big year for Dorothy Perkins. Making the transition from brick and mortar to an exclusively online offering required a big push to drive loyal customers to the website. Their Christmas Party inspired TVC came right off the back of their Autumn / Winter campaign as the third seasonal TV outing of the year. With their internal team running the production, Paragon was brought on once again to manage the TV side of the campaign that slotted in perfectly with their overall strategy. Our three gorgeous models were back and this time we staged a girly Christmas retreat to a country manor, complete with tree decorating, snowball fight and a big blow out Christmas party.

Portfolio

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