Get the NOW Music App!
In 2017 NOW Music entered the digital age with a freemium streaming app that houses all of their curated compilations in one place. Working closely with Creative Spark we were asked to deliver a bold call to action across TV and digital media that shows viewers where to find all their favourite NOW hits.
The TV campaign needed to place the app front and centre. We scripted relatable vignettes showcasing the app in use on different devices, depicting authentic moments enhanced by music. Wherever you are, whatever you’re doing, NOW Music have a song for every occasion.
We pulled together a large ensemble cast to bring these moments to life under a tight schedule. The campaign was delivered through 30” TV spots with digital variants for online and social play. Within 48 hours of the advert first airing they had over 10,000 new sign ups to their 30 day free trial - A sure sign that TV Advertising still works in the digital age!
behind the scenes
Creative Development
Script Development
Storyboard
Directors Treatment
Project Management
Location Scouting
Location Management
Budget Management
Casting & Fee Negotiation
Image Licensing & Legal
UKTV Clearance
Shoot Logistics
Crewing
Equipment Hire
Content Direction
Cinematography
Production Management
Art Direction
Assembly Edit
VFX
Colour Grade
Online / Mastering
Sound Mix
Social Cutdowns
Broadcast Delivery
Video Editing
Motion Graphics
