Get the NOW Music App!
Let’s get digital.
In 2017 NOW Music entered the digital age with a freemium streaming app that houses all of their curated compilations in one place. Working closely with Creative Spark we were asked to deliver a bold call to action across TV and digital media that shows viewers where to find all their favourite NOW hits.
For every moment.
The TV campaign needed to place the app front and centre. We scripted relatable vignettes showcasing the app in use on different devices, depicting authentic moments enhanced by music. Wherever you are, whatever you’re doing, NOW Music have a song for every occasion.
Music Television.
We pulled together a large ensemble cast to bring these moments to life under a tight schedule. The campaign was delivered through 30” TV spots with digital variants for online and social play. Within 48 hours of the advert first airing they had over 10,000 new sign ups to their 30 day free trial - A sure sign that TV Advertising still works in the digital age!
