Anthems
An epic occasion.
Ministry of Sound wanted to make a big impact to announce that their playlists were now available on Apple Music. They brought together four of their biggest Anthems compilations onto the platform for the release. We were tasked with making a TV spot that complemented the gravitas of the occasion.
Big city, bigger hits.
Creative Spark developed a killer concept involving giant pieces of the MoS logo being hoisted across the country and placed in the centre of London. We created rough 3D mockups of the advert from rough sketches so that Ministry could get a sense of what the final advert could look like. This helped ease the workflow and expedite the creative process to meet the short turnaround time.
Moments, memories, feelings.
The video campaign was delivered through a hero 30” TVC. Thanks to our extensive Pre-Vis work, we were able to replace models of the Ministry logo with versions that matched each compilation. Quickly creating supplementary digital versions for each playlist in the series. We created this 30” TVC from scratch in five days. This involved editing stock footage of the London skyline, colour correcting each shot to match, creating 3D models for the logo segments and helicopters, tracking the shots, animating the CGI and then creating the final composites. It was a mammoth undertaking, but one we were gassed to be a part of.
