Paragon loading gif
We use cookies and other tracking technologies to improve your browsing experience on our website, to analyse our website traffic, and to understand where our visitors are coming from. By clicking accept, you consent to our use of cookies and other tracking technologies.
Featured
Branded Content
Lifestyle

Music & Wellbeing

Yamaha Music Europe

THE BRIEF
Making waves.

We partnered with media agency Candidsky on a series of brand films for Yamaha Music Europe. Yamaha were looking for new suppliers to create entertaining and informative video content able to spread awareness of the benefits of music on the mental and physical health of children and adults. The aim of the series was to connect the Yamaha brand to their customers by showcasing relatable and authentic stories from real people for whom music has played an integral part of their life.

THE APPROACH
Finely tuned.

For us, success required a winning combination of emotive storytelling, film craft and engaging characters. The first step was to develop illustrative story outlines and character profiles that we believed exemplified the tone and themes Yamaha were interested in showcasing. We provided six options and Yamaha chose their favourite three to begin the series. We engaged an experienced investigative journalist to seek out candidates that fit these profiles. Using their global connections, they scoured the earth to find several diverse options. We interviewed each one to assess the scope and achievability of their stories.

THE PRODUCTION
Perfectly in sync.

The three films are very different and feature diverse characters with unique stories. We managed the production logistics of shooting across the UK and abroad (Carnets are no bueno) and utilised a streamlined and agile crew to capture intimate interviews and cinematic b-roll with a reduced kit. Our journalist doubled up as our interpreter and “fixer” in Valencia to ensure communication and execution was smooth and seamless.

No items found.
Services
  • Research & Ideation
  • Creative Development
  • Treatment & Scripting
  • Project Management
  • Budgeting
  • Production Management
  • Overseas Travel & Logistics
  • Multi-language production
  • Researcher / Interpreter
  • Post-Production
Take a look
behind the scenes
No items found.