END. x C.P. Company
Following two really successful video campaigns, END. Clothing reached out for more video production support for their their latest collaboration. C.P. Company and END. wanted to create a bold, bracing and dramatic piece of video content to showcase the durability of their latest range. Placing the product in the world of deep sea fishing was the perfect concept to show the waterproof and hard wearing fabrics used to create the product.
We took a single model out on a small fishing boat to capture cinematic imagery of the product in-situ. The shoot proved difficult for many of the crew and the talent due to severe weather and rough waters. The imagery had to be captured between bouts of sickness and our cinematographers had to be chained to the boat to keep them from falling overboard. Nevertheless we worked tirelessly with the END. and C.P. teams to ensure that the footage was captured.
Once the footage was back in the office our edit team elevated the content with a highly kinetic edit and VFX. ECU product shots filmed in our in-house studio to bring additional texture to the ad while maintaining the nautical theme. Multiple versions and cut downs were created to support the wider digital campaign.
behind the scenes
Creative Development
Directors Treatment
Mood Reel Creation
Style Treatment
Project Management
Budget Management
Shoot Logistics
Crewing
Equipment Hire
Content Direction
Cinematography
Production Management
Photography
Assembly Edit
VFX
Colour Grade
Online / Mastering
Sound Design & Mix
Social Cutdowns
Video Editing
Video Retouch
