END. x BAPE
Finding americana.
END and A Bathing Ape wanted a campaign that reflected their new bowling inspired collab collection. With a clear Americana aesthetic in mind, Paragon was brought on to assist with finding the perfect location to stage a photo and video shoot.
Strike a pose.
When discussing what success would look like for the motion content, it became clear that this needed to be more than your average fashion ad. We wanted to create a stand out piece of branded content that did more than just show off the product.
Bowl them over.
To elevate the concept away from basic fashion imagery we devised a slick narrative concept of two bowling teams battling it out. In true Tarantino style we implemented a clear tone and treatment that paid homage to classic Spaghetti Western shootouts - with all the visual tropes we could fit in. The script and shot list was written to include short scenes for use as teasers and outfit profiles to play alongside the 90” brand film and reinforce the campaign across all their online channels.
