Autumn Winter TVC
TV had yielded incredible results for footfall and brand awareness in the months following their Spring / Summer TVC. Freeport Braintree were keen to keep up the momentum with a Christmas TV Ad and build on this success into the new year.
The team at FB asserted that a continuation of the Direct Response approach would be the key to ongoing prosperity Together with ICG Brandbuilders we reunited the cast from the last ad went back to the centre.
We staged fun scenes that featured our group of friends in situ - this time on a Christmas shopping trip. Mixing in studio based fashion imagery with a festive twist elevated the vignettes and added another dimension to the ad.
behind the scenes
Creative Development, Script Development, Storyboard, Style Treatment
Project Management
Location Scouting
Budget Management
Shoot Logistics
Casting & Fee Negotiation
Image Licensing & Legal
UKTV Clearance
Music Library Search
Shoot Scheduling
Crewing
Equipment Hire
Content Direction
Cinematography
Production Management
Art Direction
Photography
Assembly Edit
2D Animation
VFX
Colour Grade
Online / Mastering
Sound Design & Mix
Versioning
Motion Graphics
Video Retouch
