Rediscover Glamour
Karen Millen has always stood for sophisticated, contemporary design - clothes that empower the women who wear them. Their Party 2020 campaign was a celebration of everything the brand does best: timeless elegance, modern silhouettes, and pieces that feel equally at home from day into evening. We handled the full production, from creative development through to broadcast delivery.
We shot on location at the iconic St. Pancras Renaissance Hotel in London - a setting with the kind of grandeur and heritage that matched the ambition of the campaign perfectly. The creative direction leaned into the drama of the space, using the contrast between deep shadow and dazzling highlight to give the TV commercial a cinematic quality that felt as luxurious as the collection itself.
Multiple bespoke lighting installations were designed and positioned throughout the hotel to create a series of striking showcases for the collection. Each setup was built to draw the eye to what makes Karen Millen's fashion so distinctive - the precision of the tailoring, the quality of the fabrics, and the attention to detail that runs through every piece. The result is a fashion TV advert that feels as carefully crafted as the clothes it features.
behind the scenes
Creative Development
Directors Treatment
Mood Reel Creation
Project Management
Budget Management
UKTV Clearance
Shoot Scheduling
Shoot Logistics
Crewing
Equipment Hire
Content Direction
Cinematography
Production Management
Assembly Edit
VFX
Colour Grade
Online / Mastering
Sound Design & Mix
Social Cutdowns
Broadcast Delivery
Video Editing
Video Retouch
