TV Made Easy.
We've worked with the Adalyser team for years - and with the brands we make content for - helping advertisers get more from their TV campaigns through smarter data and clearer insight. So when Adalyser needed a series of animated explainer videos to bring their latest services to life, we had a solid understanding for their offering.
We created bespoke animations for each of Adalyser's core service areas, designed to show advertisers exactly how the platform works and what they stand to gain from it. For the series, that meant working with James Oconnell who delevoped a visual language and illustrations that could take complex performance data and make it feel immediate and actionable - the kind of insight that makes you want to act on it.
With so much information to communicate across the series, the planning stage was crucial. We worked closely with Adalyser to map out each video - making sure the visual style would complement the voiceover copy without ever distracting from the message. Getting that groundwork right is what allowed the finished films to feel so clear and effortless to watch.
behind the scenes
