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BCFC × Netflix Peaky Blinders: The Immortal Man

Birmingham City FC

A football club. A streaming giant. A cultural phenomenon. We were brought in by Birmingham City FC to produce a landmark campaign alongside Netflix, celebrating the launch of Peaky Blinders: The Immortal Man - from concept and pre-vis through to the final cut.

THE BRIEF
Visualising a Landmark Partnership

Two globally recognised brands. One cultural phenomenon. All with deep roots in the same city. Peaky Blinders: The Immortal Man isn't just a film - it's a homecoming. Created by lifelong Blues supporter Steven Knight, the project carried real weight from the start. Our job was to do it justice.

THE CREATIVE
A City. A Club. A Cultural Icon.

From the outset, we knew this needed to feel authentic - not like a brand partnership, but like a genuine piece of the Peaky Blinders world. To achieve that, we began with a full 3D pre-visualisation, allowing us to map out every shot and sequence before a single camera rolled. That foundation gave us the creative confidence to go bold on the day and ensured the final edit delivered exactly what the partnership deserved.

THE PRODUCTION
Shot Where It All Began

There was only one place to film this. The Black Country Living Museum - the same dockside location used in the Peaky Blinders series itself that gave us an immediate, unshakeable sense of place. Paired with original costumes pulled directly from the Peaky Blinders archive, the shoot felt less like a commercial production and more like stepping back into the world of the Shelbys. We recreated some of the show's most iconic moments too - Tommy Shelby's coin flip, the slow purposeful dock walks, shots that fans will recognise instantly and that ground the film firmly in the Peaky Blinders universe.

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THE RESULT
A Cultural Moment, Not Just Content

From pre-vis to final cut, this was a project where every stage of production served the story. The finished film sits at the intersection of football, cinema and Birmingham - three things that rarely collide with this much authenticity. We're proud to have brought it to life, and proud to have done it properly.

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behind the scenes
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