Spring Summer 2019.
In 2019 Freeport Braintree became Braintree Village. With the help of ICG Brandbuilders they completely rebranded the business in 2019. This included a reexamination of their visual comms. When planning their next TV ad they wanted to move away from the destination led creative of previous ads and present a more fashion focussed brand image.
We needed an attractive Essex based location that complemented the product being shown. Visiting several of the regions prettiest “boutique” villages, we found Coggeshall and decided its colourful storefronts and cute cottages would be the perfect backdrop to stage our fashion imagery.. Jay did his usually modelling routine to gather framing and staging options around the village.
On an unseasonably sunny day in mid-February (prayer hands emoji) we got to work. We had great fun with the Braintree Village team, capturing fashion focused action that felt authentic and unstaged in an idyllic village setting. The Braintree brand motif was added in post to bring the TV ad in line with the broader rebrand campaign.
behind the scenes
Creative Development
Script Development
Storyboard
Directors Treatment
Style Treatment
Project Management
Location Scouting
Location Management
Budget Management
Casting & Fee Negotiation
Image Licensing & Legal
UKTV Clearance
Shoot Logistics
Crewing
Equipment Hire
Content Direction
Cinematography
Production Management
Photography
Assembly Edit
VFX, Colour Grade
Online / Mastering
Sound Design & Mix
Versioning
Broadcast Delivery
Video Editing
